The Brief
For over 100 years Campbells have provided quality meat and fish to hotels, eateries and Michelin star restaurants alike. For the first time ever Campbells are offering their restaurant quality produce direct to the doors and dinner tables of the public. Campbells needed an identity refresh to reflect their heritage, craft and premium produce to their new audience.
The Idea
Reflect Campbells’ heritage, craft and premium produce, by positioning them as the masters of taste.